In the corporate world: How do you incentivize people to
participate in meetings or come to a presentation? One of the incentives at IBM
would be: “refreshments will be served.” Cookies are a great inducement.
What do you do when the cookies are already pervasive and
plentiful? Food is no longer an incentivizer to “show up.”
But people still need incentives
.
I am discovering the incentive system at Google. One is the
full range of Google T-shirts that you get for participating in certain events.
Some people proudly wear different Google T-shirts to work every day. Another
incentive is…stickers. I participated in speech data acquisition this week.
(You make recordings that the research team can use to improve speech
recognition accuracy.) I have done this numerous times at IBM, and in return got
a free lunch voucher. I now did this at Google, and got stickers to apply to my
Mac. I wondered where people here got all the sticky “bling” for their
computers. Now I know…you participate in stuff, and then you adorn your
computer with these badges of honor. So we all need incentives, but they need
to be provided in the context of what your society “values.” (Full disclosure…I
would have contributed my voice for the advancement of speech technology…with
or without the giveaways, at IBM or at Google…J)
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